Valley High is a lifestyle brand straight out of L.A. It’s also straight out of the minds of cofounders and power-couple, Chanelle Laurence and Christian Ojeda. CannEpoch was struck when it happened upon Valley High because while it embraces the marijuana lifestyle, form and fit remain its main functions. Flattering lines and clean design with a little attitude have made this California culture clothing company different to pretty much everything else out there.
CannEpoch: Valley High is different to almost every other clothing line out there alluding to marijuana. Clearly, its style and line take priority although the theme is cannabis/hemp. The clothing is upscale and flattering. Why hasn’t anyone else done this? It seems obvious, but only a few have?
Chanelle: My partner and I come from design backgrounds so it’s important to us to create quality clothing that fits and clothing that will last throughout trends, as those come and go. I also think there are girls out there that like marijuana but don’t want it so loudly on their clothing, so our clothes might appeal to them in the way that it’s subtle but it’s there.
CannEpoch: The dresses are flattering, form-hugging and tasteful — how do you arrive at those clean lines?
Chanelle: Most of the pieces we design are based on the trends and where they are going of course, but mostly we design based on if I, myself would wear them and what I’m into at the time. We design the style and fit so that they’re flattering on everyone!
CannEpoch: What’s the specific demographic for your clothing line?
Chanelle: Our demo is the girl that loves to have fun, take risks, express herself through her clothes and creates her own story. She’s always up for an adventure and can hold her own.
CannEpoch: How did you arrive at the price points?
Chanelle: All of our clothes are made in L.A. so our price point really stems from that. It’s based on the cost and also the margins we need to hit to keep going and giving you rad clothes.
CannEpoch: What’s next for Valley High? Spring/summer line?
Chanelle: We have a couple of limited edition pieces that we’re going to launch in the summer. There’s only going to be a small run so make sure you’re on our mailing list or following us on Instagram to catch the drop!
CannEpoch: What was your inspiration?
Chanelle: My husband and I always knew we wanted to create a clothing line together and everything fell into place around 2014. We both went to FIDM, he went for graphic design and I went for fashion design. We launched in 2015 with the intention of giving girls/women streetwear/street style clothing of their own so that they didn’t have to raid their boyfriend’s closet for rad clothes. They can simply go through their own to find that. We also wanted to give girls pieces that fit their bodies but also had a boyfriend fit so that the pieces aren’t boxy like men’s clothing. My husband has been a graphic designer in the streetwear/skate industry for 12 years, working for various companies from Freshjive to Kr3w so we wanted to bring his talent over to the women’s side and pair it with my design of the silhouettes. We’re constantly inspired by edgy, street style and tend to steer away from the trendy, mass-market pieces but try to appeal to everyone. Everyone is a valley girl in our eyes and the more we can add to our crew, the cooler it gets.