Aurora Elixirs, a new Oregon-based brand ofhemp and cannabis tonics, has launched with two hemp elixirs, Lavender Spice and Grapefruit Rosemary, now available nationwide. Founded by Victoria Pustynsky, Aurora Elixirs’ striking packaging and balanced flavor profiles are meant as refreshing aperitifs and creative cocktail mixers.
Aurora Elixirs launches with two aromatic natural flavors of CBD infused tonics. The first, Lavender Spice, is a floral, calming blend of lavender, coriander, and citrus peel. The second, Grapefruit Rosemary, offers a piney, botanical mix of green aromas and bright citrus.
Each hemp elixir contains 15 mg CBD derived from certified organic hemp, pure organic cane sugar, quinine, natural flavors, and natural emulsifiers. The two flavor profiles highlight the unique aromatics found in hemp and cannabis for a balanced and restorative, slightly effervescent tonic.
Aurora Elixirs Founder and CEO, Victoria Pustynsky, brings nearly fifteen years of luxury beverage expertise to the country’s rapidly-growing cannabis market. Pustynsky has held leadership roles in sales and marketing at LVMH Moët Hennessy Louis Vuitton, the world leader in luxury goods, and at Suntory Spirits. Upon moving to Oregon in 2013, she began to explore a fresh side of the food and beverage business as a consultant to a number of local independent wineries and craft distilleries before finding herself in the cannabis industry.
“As we continue to embrace cannabis across the country, I saw an opportunity to combine my long love for the plant with experience gained in the wine and spirits world,” says Pustynsky, who is also an avid yoga practitioner and instructor, as well as a mother. “The community of makers and entrepreneurs in Portland encouraged the project and made me feel like starting my own brand and business as possible.”
Aurora Elixirs is two years in the making, with distinctive branding from Sideways, a New York City-based creative agency. Together, they conceptualized a product that would provide a refined and transportive experience for new consumers to the CBD or cannabis market.
Aurora Elixirs’ hemp tonics are available for purchase at www.auroraelixirs.comwith shipping available nationwide. The Lavender Spice and Grapefruit Rosemary tonics are sold in single serving, 6.7-ounce bottles for $8 each.
CBD is the non-psychoactive chemical compound in cannabis, usually associated with feelings of relaxation without intoxication. Aurora Elixirs’ CBD tonics contain active cannabinoids and aromatics without THC or chlorophyll, producing an easy-to-drink elixir without harsh, pungent aromas or flavors. The popularity of CBD products in a variety of consumable forms, including energy drinks, beer, coffee, and tonics, is growing at an incredible rate. Bartenders around the country are embracing this new market for cannabis products, incorporating CBD cocktails into bar and restaurant menus. As Aurora Elixirs’ two CBD elixirs contain no THC, the products are available for shipment to most US states.
Aurora Elixirs are balanced and refreshing whether poured over ice or mixed into cocktails. Pustynsky recommends mixing either elixir with gin and garnishing with citrus for a CBD infused highball. Recipes featuring Aurora Elixirs’ CBD tonics can be found here.
An additional duo of Aurora elixirs containing THC is coming soon, with two flavors launching later this summer: Citrus Cayenne, with 5 mg CBD and 5 mg THC is a complex blend of citrus, cayenne pepper, and black peppercorns for a refreshing, spicy drink, and Mango Vanilla with 15 mg THC, offering a tropical, tart combination of mango, cardamom, and vanilla. A third flavor of CBD elixir is also in development.