Photos by Leslie Kirchhof
The internationally acclaimed fast-casual vegan brand by CHLOE. announced today the launch of Feelz by CHLOE., a CBD-infused line of products debuting at both Sweets by CHLOE. locations in New York City (Greenwich Village and Seaport District). Following the debut of its first CBD Brownie earlier this year, by CHLOE. has now partnered with Toast, a CBD-forward luxury lifestyle brand, to create plant-based cupcakes, granola, brownies, mini pies, push pops, beverages and more – all infused with the purest and highest quality Toast CBD oil.
To celebrate the launch of Feelz by CHLOE., beginning Thursday, September 27th, both Sweets by CHLOE. locations in New York City (185 Bleecker Street and the newly opened 181 Front Street) will be transformed into a two-week-long ’70s inspired, Feelz by CHLOE. psychedelic experience. The pop-ups, designed by by CHLOE. Founder and Creative Director Samantha Wasser, will be the ’70s glam den of your dreams with moody, magical vibes, highlighting Wasser’s signature kitschy style with 70’s memorabilia and lighting, metallics, lots of sparkle and more. The Munchies pop-ups will feature photography from Leslie Kirchhoff starring Alix Brown. Following the NYC pop-ups, by CHLOE will launch select Feelz items in by CHLOE. locations across the US with a line of products also launching in both UK locations.
“I am a big believer in the benefits of CBD and the potential of this ever-expanding industry. After seeing the overwhelmingly positive response we received from the Daily Hit Brownie earlier this year, I was inspired to create a full line of CBD-infused sweets for our by CHLOE. customers.” said Samantha Wasser, Co-Founder and Creative Director of by CHLOE. “We are so lucky to partner with Toast and Nice Paper to offer a deliciously colorful, psychedelic selection of munchies.
Feelz by CHLOE. will debut with more than 25 unique menu items ranging from by CHLOE. classics like our Cinnamon Roll and the return of the popular Brownie, to newly-created sweets exclusive for Feelz including a Pink Rice Krispie Treat, Mini Cakes, Popcorn, Granola, Whoopie Pies, Funfetti Babka, Dog Bones, a selection of specialty coffee drinks, bubble teas, and more.
“We are excited to launch our Toast CBD Oil in partnership with by CHLOE.. by CHLOE. and Toast share a common goal to unlock the myriad of benefits that comfort the mind, body and soul through mindfully sourced ingredients and plant-based products,” said Toast Holdings, Inc., CEO Punit Seth. “Feelz by CHLOE. is a perfect brand to offer a fun yet sophisticated experience that consumers have come to expect from the Toast brand.”
Both Feelz by CHLOE. pop up locations will also feature a CBD boutique, curated by Charlotte Palermino and Marta Freedman, the co-founders of Nice Paper. The Nice Paper ladies have created a one-stop-shop for all things CBD ranging from coffee and chapstick, to butter, lotion and more. Featured brands will include Toast CBD Oil, Pot D’Huile Olive Oil, Dedcool Cannabis Chapstick, WeedSport CBD capsules, Gelareh Mizrahi Palm Pin, Sweat with Bec CBD edibles, Lord Jones Espresso Chocolate, Soul Addict Butter, VYBES Drinks (3 flavors), Sträva Craft Coffee Coffee Beans, and Aurora Infused Elixirs.
Founded in 2015, by CHLOE. has grown from its flagship in New York City’s West Village to a total of thirteen locations globally including in New York City (8) including the most recently opened Seaport District location, Los Angeles, Boston (3), Providence, RI, and London (2), plus two Sweets by CHLOE. locations in New York City.
The Feelz by CHLOE. pop-ups will run Thursday, September 27th through Sunday October 14th at both Sweets by CHLOE. locations in Greenwich Village (185 Bleecker Street) and Seaport District (181 Front Street).