Ignite Cannabis Co. Founder and Chairman, Dan Bilzerian kicked off the California launch of his super-premium cannabis brand, with a 1,000 plus person party at his Bel Air mega-mansion recently. Ignite is the first-ever, high-end global cannabis brand featuring premium quality THC and CBD products.
Ignite launched with 40 products, delivered in the form of concentrates, pre-rolls, oils and flowers, which are now available in over 100 dispensaries across California as well as online nationally (CBD sales only).
The professional poker player, successful businessman and social media star (Bilzerian is known as the “King of Instagram”) celebrated the launch in true “Bilzerian fashion” with a blowout party and product line reveal at his home in Bel Air. The launch party also served as a platform for the initial selection process in the company’s $1,000,000 spokesmodel search, which the company announced last month.
Bilzerian, often known for his lavish lifestyle and the beautiful women that accompany him, founded Ignite in 2017 after his category research uncovered a high-end marketplace gap in the hyper-growth cannabis category which is expected to be globally valued at $31.4 billion-dollars by 2021. Like spirits, automotive, fashion and other luxuryproducts, leadership is often driven by a premium lifestyle positioning and a top-down quality product. Bilzerian gathered top experts from cannabis, consumer packaged goods, marketing, and other key disciplines to pair with his own in-depth cannabis knowledge, and devoted the following year to developing the highest quality cannabis brand on Earth. This launch is the culmination of what these great minds and experience sets across multiple industries delivered and is being supported by the largest in-class initial marketing campaign across California.
“I’ve never half-assed anything I cared about,” said Bilzerian. “Everything I do is based on executing at the highest level and Ignite is going to top everything I’ve done before. I’ll spare no expense, cut no corners, and do whatever needs to be done in order to build Ignite into a world-renowned cannabis brand.”