(4 minute read)
By Natasha Swords
New to the cannabis space? That’s okay. Here’s a great starting point. There are two major compounds found in cannabis: CBD and THC. THC has psychoactive effects (gets you high) and CBD doesn’t. CBD however, does do other cool things like relieving pain and reducing swelling. Beyond that, there are multiple claims that its properties have major positive effects on our bodies.
CBD is used in creams, tinctures, foods, vapes and every other delivery system out there; delivery meaning how it gets into your system. Your glass is a delivery system for your wine, and your vape pen is a delivery system for your CBD. So is a mint, or a drop of oil.
Congress passed the Agriculture Improvement Act of 2018, (better known as the 2018 Farm Bill) last year. Yawn, yes I know, but what that means is that hemp is now defined as a cannabis with such low THC levels that it is not considered a controlled substance, which means you can buy CBD now at your local CVS or Rite Aid store. Great news, right? Right!
Furthermore, the U.S. Food & Drug Administration (FDA) continues to clamp down on what a CBD product can claim to do. That’s good for consumers in the long term, but the short-term problem remains to be that the administration is so far behind on all of this, and there’s been such a massive explosion of CBD brands, that it’s hard to envision the FDA catching up in the near future.
So, to recap, there’s a sea of CBD products out there, and consumers like you, need to figure out the real brands from the not so real. CannEpoch talked to some of the industry’s leading names in the CBD, whose respective reputations for consistency precede them. We asked what’s real and what’s not; where they source their ingredients and what checks and balances have they put in place to ensure their product is really doing what they say it’s going to do #transparency
Reader Notes: CBD is made by extracting CBD from the cannabis plant and diluting it. CBD stands for cannabidiol, and TCH stands for tetrahydrocannabinol.
Ignite: Why We Trust This Brand
You’ve probably heard of Ignite through articles, word of mouth, or seen it on billboards, or online banner ads. The Ignite brand is pretty much accepted in the cannabis world as a name that is dedicated to sourcing and distributing high-quality cannabis. In other words, it’s a brand you can trust. We talked to Jim McCormick, President of Ignite, about the importance of consistency, vetting the source of the product and transparency.
“Consistent delivery of a high-quality product is the key building block in brand trust.
For the category overall, we’re constantly innovating and coming up with new product ideas, new marketing strategies, and developing key partners. As one of the highest profiled brands in the space, our execution is a halo for the industry,” he says.
The Ignite brand has a thorough vetting process for all vendors and third-party partners. Ignite controls the product development from the top down, working with trusted partners that are best in class in providing a consistently high-quality product.
Further, it is leading the charge to communicating with its customers. McCormick says “We believe in category education and knowledge growth, from Blogs to our recently launched live channel on Twitch where we engage with consumers directly and answer their questions. We’ve done educational videos on cannabis and CBD in general and on Ignite products specifically. We also use event and experiential marketing to engage with the consumer on the ground.”
Ignite has three different CBD effects: Calm, Lucid and Recharge, and several delivery options, drops, toothpicks or vapes. Depending on what kind of experience you want, there are different ways to take CBD and different outcomes, all of which come in a variety of flavors to suit your preference.
And here’s what’s important: Ignite’s CBD Drops products are thoroughly tested, contain no pesticides, contain 0% THC and meet all Federal and State legal definitions of hemp and hemp products. “People can trust our product,” McCormick ensures, “because there are only four ingredients that go into our products: hemp-derived CBD oil, fractionated coconut oil, stevia, and natural flavoring.”
He adds “Our CBD products are extracted from the highest quality and best-sourced hemp. In terms of wellness, CBD interacts with your body’s endocannabinoid system. This system plays a role in regulating your pain, mood, immune system, memory and your stress response. Because CBD does not undermine your focus or cognitive abilities, our CBD alleviates issues associated with the endocannabinoid system.”
Old Fashioned Due Diligence
She recommends consumers research any brand they’re thinking of purchasing with a view to seeking transparency and honesty on where and how they source their ingredients and make their CBD products. “CBD is a broad term for industrial CBD or medicinal CBD,” she says. “You can buy cheap industrial CBD and believe it could help with your medical conditions. If you use it for headache relief and it didn’t help you right away in terms of calming your headache down, then it is a pretty useless product.” It doesn’t get simpler than that.
“I visit the farms where they grow the CBD Hemp plant that I source from, and I monitor how they extract the oil which is very important to me and to the consumers who buy my products. It has to be super-critical CO2 extraction. How the oil gets diluted into a tincture with the whole spectrum or just certain isolates will make a big difference in the overall results. Moreover, the potency of the CBD extraction is very important in order to dictate the efficacy of the final products. We also test our products on many patients to see the efficacy before launching the products on the market.”
Tony Alfiere, Co-Founder/Chief Technology Officer at Tech Holdings agrees. Tech Holdings just launched its new product 420 AntiDos, and is behind the successful CBD skin care and wellness line The Gold Q and other cannabis products.
“The nature-based ingredients in all of our products are time-tested and safe. Our manufacturing process is state-regulated and carried out in commercially equipped labs using state-of-the-art equipment. All ingredients are stored in a controlled environment ensuring both freshness and consistency, from batch to batch. We manufacture patent-pending products that distinguish our science from any other products in the marketplace. As we specialize in the science and chemistry of creating cannabis-infused edibles, our customers can trust that our formulation and manufacturing process is safe and sound,” he says.
“Trust is at the center of our brand’s core values,” says Tony. “At The Gold Q, we believe in fast-acting truth. To build trust, we encourage user generated feedback and authentic product reviews. We host live video events to address any questions our audience may have. Additionally, we have a fact-based content strategy, focusing on the ingredients of our formula as opposed to a purely lifestyle brand. We respond quickly via personalized direct messages to ensure our followers get the information they are looking for.”
Tony explains that Tech Holdings has partnered with a Certified Manufacturer with years of manufacturing experience. All ingredients are sourced from them and include documentation of quality and source.
“A consumer should trust us because of our experience and knowledge of scientifically formulating and manufacturing “safe for human consumption” CBD-infused edibles, in regulated and controlled facilities,” he assures.
Trust A Doctor…This Doctor
Dr. Manisha Singal is the Chief Medical Officer for Aethera Beauty which plans on launching CBD in the fall. She says the fast pace of growth at which the category is expanding may be a problem and consumers need to spend some time learning about CBD. “Right now, the category is growing so quickly and there is a huge variance in quality and dosage on the market. For example, a 2017 Journal of the American Medical Association that analyzed 84 CBD products sold by 31 different online companies found that 1 in 5 contained marijuana components. Other studies have shown that many of the claims of CBD concentration in products are much lower or non-existent versus what brands have claimed on their packaging. I think most consumers are still learning about CBD and education is really key right now. It’s premature to say what all of the regulations could look like for long-term, but we welcome and support more regulation in the space,” says Singal.
We asked Singal, can we trust our doctor? She responded: “As a doctor with over 20 years of experience focusing on wellness, patient trust and providing the best medical care, I wouldn’t associate my name with anything that I didn’t feel has the best and purest ingredients. As a licensed prescriber of marijuana, I have seen the benefit that Hemp and CBD can provide for a host of ailments, beyond just skin.”
She concludes: “We plan on developing more consumer-friendly content for our site as well as on social media to make our ingredient choices clear – so customers will understand why we chose certain ingredients and what affect those ingredients could have on their skin. In addition, I am in the process of writing a book about CBD and the benefits that it can provide to skin. There is a long of misconception in the public about its benefits and my book will go into some of the clinical data and research that supports a wide range of CBD skin healing properties.”
Trusted Products From This Article:
- Ignite CBD Starter Kit 2 Pods $69.99
- Ignite Calm Lavender Drop $64.99
- Ignite Lucid Blood Orange Drop $64.99
- Ignite Calm Bubble Gum Vape Pen $44.99
- Ignite Lucid Unflavored Drops $64.99
- IgniteRecharge Tropical Fruit Drops $64.99
- Ignite Lucid Blood Orange Vape Pen $44.99
- Everyday Botanical Brightening Concentrate with Cannabis Sativa: $45 for 1 fl oz (30 ml)
- Sunrise Botanical Reboot Serum with Cannabis Sativa: $30 for 1 fl oz (30 ml)
- Sunset Botanical Rejuvenating Serum with Cannabis Sativa: $35 for 1 fl oz (30 ml)
- Ensohara 100mg CBD Tincture $59.00
- Ensohara 250mg CBD Tincture $99.00
- Ensohara 500mg CBD Tincture $159.00
- Ensohara 300mg CBD Capsules $119.00
- Ensohara 750mg CBD Capsules $179.00
- Enshara 750mg CBD plus Curcumin Softgels $249
- Ensohara 750mg CBD plus Melatonin Softgels $219
- The Gold Q Daytime Eye Repair Cream $48
- The Gold Q Nighttime Eye Repair Cream $48
- The Gold Q Eye Cream2-in1 Day and Night $78