Is Weed Cellars the symbol of sanity in a crazy cannabis-infused world? Perhaps, and it doesn’t even contain cannabis. Let us explain: Weed Cellars is an alcohol brand comprising a portfolio of wines, which have scored high marks in the wine and spirits trade and consumer media. Although the name is clearly a nod to the cannabis space, the wines contain no cannabis whatsoever, and come in at the usual 13 – 14% alcohol range. News has it that Weed Cellars Lager and Weed Cellars Lager Light (in a Born American can) will be hitting shelves soon also.
So how does this affect the cannabis business? Well it doesn’t really except to say that luxury brands like Weed Cellars could be the key to destigmatizing the high-end cannabis culture. While the brand operates at competitive price points (around $16.99 for its Paso Robles wines, and $100 for its Stags Leap “Smoke” label) it attracts luxury consumers, allowing them to express their inner wild child while at the same time enjoying that 92-point Weed Cellars Pinot Noir that they really want to relax with.
CannEpoch welcomes the innovators of this brand as they open the door to a more upscale and all-inclusive consumer. Check out your local Albertsons and decide for yourself.